Newsweed speaks to four audiences at once: people who use cannabis, people who used to, people thinking about it, and people who will never touch it but think about it anyway. Politics, crime, business, culture, sports, obituaries — daily news for readers mainstream outlets still treat as a niche, when they're closer to a majority.
And that 256 million is only the core. It doesn't count the people who used to use, the people weighing whether to start, or the much larger circle who will never touch it but think about it every time it comes up at work, at the dinner table, or on a ballot. Add all four groups together and this isn't a niche audience — it's a majority conversation happening in nearly every country with almost no dedicated newsroom covering it honestly.
Current users — the core, most engaged readership. Directly affected by every law, product, and price change.
Still culturally and socially invested. They read the news to track how far the world has moved since they stepped away.
Weighing legality, health, and stigma. The most persuadable audience in media — and the most valuable for advertisers.
Parents, employers, voters, neighbors. They don't use it, but they think about it constantly. The largest group of all.
He who speaks to the cannabis audience with respect controls the outcome — politically, economically, socially, and in fashion and the arts.
Every headline nudges these four groups a little further — toward a law, a stock, a stigma lifted or reinforced. That's not a slogan; it's the reason this beat is worth owning rather than ignoring, and why a credible, respectful voice in this space carries real influence — and real value. At $900,000, Newsweed is priced for exactly that: a domain, a brand, and a running Substack audience positioned ahead of a wave most of the media is still pretending not to see.
Join readers who want real news without pretending a few hundred million people don't exist.
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Domain, brand, and an active Substack audience — positioned ahead of one of the largest underserved readerships in world media. Talk to me directly, no gatekeepers.
A compensated merger or partnership with an established media company would also be considered, in place of an outright sale.
Domain, brand, and an active Substack audience — positioned to reach one of the largest underserved readerships in world media.
A compensated merger or partnership with an established media company would also be considered.